what is on-page seo

What is On-Page SEO

On-Page SEO is the process of optimizing your pages for search engines. It includes things such as making sure your title tag is optimized, using keywords throughout your copy, and having good internal links.

On-page SEO is one of the most important aspects of any online business and should surely be a focus on any rehab seo campaign. There are many benefits to having a good on-page SEO strategy, including increased conversions and sales. However, there are also some pitfalls to avoid.

Why Is On-Page SEO Important For Your Business?

There are two main reasons why on-page SEO is important for your business. First, it helps drive traffic to your website. Second, it helps improve conversion rates.

First, on-page SEO drives traffic to your website. When someone performs a search and lands on your website, you want them to stay long enough to convert into a customer. A great way to do this is to optimize your content so that it ranks high in search results. By optimizing your content, you increase the chances that potential customers will land on your website.

Second, on-page SEO improves conversion rates. Conversion rate is defined as the percentage of visitors who take action after landing on your website. This could be anything from filling out a contact form, downloading a PDF, signing up for a newsletter, or purchasing something.

When someone performs a search and finds your website in the results, they should be able to quickly determine whether or not your product or service meets their needs. They should be able to easily find what they’re looking for.

If your website doesn’t meet those needs, then they may leave before taking action. To combat this, you need to ensure that your website has optimized content. Having optimized content means that it answers questions and solves problems.

The Title Tag is the Most Important

Your title tag is the first thing that appears above your URL in search results. It should contain your targeted keywords, and ideally, it should be between 50–60 characters long. Make sure it contains those words in order to maximize your CTR.

You can test out your titles by running them through the free tool known as Screaming Frog. Once you’ve done that, check out Moz’s Keyword Explorer tool to see how many times your keywords appear across the web. Need to learn more about title tags in seo?

Use Relevant Subheadings

Subheading tags are used to break up large blocks of text and provide additional context. They work best when paired with headings. Headings are larger font sizes and bolder colors, while subheadings are smaller fonts and lighter colors.

To ensure that your subheadings are effective, try creating a list of bullet points. Then, add a heading before each item. Finally, write the actual description under the heading.

Incorporate an FAQ Section

When you create links back to your website, it’s important to do so using URL parameters instead of just plain old HTML anchors. This allows you to add custom data to the end of a URL, making it easier for search engines to crawl and index your content.

Set SEO-friendly URLs

URLs play a huge role in on-page SEO. Make sure that all your links point to your website in a natural manner. Also, remember that shorter URLs are generally ranked higher than longer ones.