Backlinks are links pointing toward your webpage from another website. They’re important for many reasons, but mainly because they tell Google and other search engines that someone else thinks your page is valuable enough to link to.
Search engines like Google use links to determine how important a page is for a specific keyword. The higher the number of quality backlinks pointing to a particular webpage, the better position that web page will appear in SERPs. If someone else has linked to you, then they think highly of you and your site. This means that Google sees you as a trustworthy source of information. So when users search for something, they often click through to your site first. If you are unsure about the results, check out this piece regarding what SERPs are in seo.
Types Of Backlinks
There are two main types of backlinks:
Internal Links – These are links from one page on your website to another. For instance, if you have a blog post titled ‘How To Make Money Online’ then you could create a link to that article from any of your other posts.
External Links – These are links coming from external websites such as social media platforms, forums, blogs, news articles, press releases, etc.
Why Are Backlinks Important
Because they indicate the value of your page to others. When Google crawls your site, it looks at all the links pointing to each page. The more authoritative those links appear to be, the better chance your page has of being found.
Because backlinks are so important, Google has made them a major factor in determining how high a site appears in search results. Your site’s backlink profile is essentially a snapshot of the whole internet telling Google what kind of value each individual piece of content has. Attaining high-quality backlinks is fundamental for any good campaign focusing on search engine optimization for rehabs.
What Makes A Good Backlink
A good backlink should be from a high-quality website that already has some authority in its niche. For instance, if I was trying to rank my local restaurant for ‘best pizza place’, I wouldn’t want to use a link from a low-authority food review blog.
What Are Considered Bad Backlinks
Bad backlinks come from spammy sites that try to trick Google into thinking their pages are more popular than they actually are. Some common examples of these are:
Pages created just to get backlinks – most people who build backlinks do so out of genuine interest in helping their website gain exposure. However, there are scammers who set up fake profiles, buy thousands of backlinks, and then sell them to unsuspecting companies.
Links from low-quality sites – sometimes, there are just bad apples out there who think building links is a quick way to boost their reputation. Unfortunately, these links don’t really add any value to your site.
Unnatural links – unnatural links are links generated by automated software programs. Many times, these links are placed by spammers hoping to trick Google into thinking the linked page is more valuable than it really is.
How To Get Backlinks
Write Great Content – As mentioned earlier, great content attracts links. Write unique, helpful, and engaging content that people actually want to read.
To increase the number of backlinks pointing to your site, you need to focus on building relationships with other bloggers and influencers in your industry. There are many ways to go about doing this, including:
Guest posting – Guest blogging is a great way to get backlinks since guest authors tend to write longer pieces than regular contributors. Also, guest writers are more likely to leave a link back to your site, making it easier for readers to discover your work.
Commenting on other blogs – Bloggers love having comments on their posts, especially if they’ve received a lot of positive feedback. By leaving thoughtful comments on other blogs, you’ll naturally start getting backlinks.
Social Media Marketing – Social media marketing is a great way to spread the word about your business, and it’s free! Use Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and other networks to connect with potential customers and promote your brand.
