Writing SEO content is not rocket science but it does require some effort and planning. There are many ways to write good SEO content, but there are only three things that matter – optimization, clarity, and conversion.
Writing for SEO requires a thorough knowledge of the topic and the ability to write compelling copy. When writing for SEO, keep in mind that while there is no one right way to do things, there are some best practices that should guide you. Don’t forget to focus on on-page seo.
What Is SEO Writing?
In simple terms, SEO writing is the process of creating high-quality content that ranks highly in search engine results pages (or SERPS). To do this, you need to know what keywords are being used to search for similar topics, and then write content around those keywords.
When you write SEO articles, you should always keep in mind that the reader comes first. They want to know what you’re talking about. They want to feel enlightened. And they want to leave feeling better off after reading your article.
In order to create compelling content, you need to know what kind of content works best for your industry and audience. For instance, if you’re creating content around blogging tips, then you’ll want to use words like blog, post, and article. But if you’re writing about business management software, you may want to use words like sales funnel, conversion rate, and lead generation.
Research Your Topic
Once you have decided on a topic, it is time to do some research. Start by looking at the current top 10 results for any given keyword. See what kind of content is already ranking there. Are there any articles that seem particularly compelling? Do they have any commonalities?
For example, let’s say you wanted to write about an addiction treatment facility. Surely you will have articles about your offerings like outpatient, detox, and inpatient. You would also have articles about specific drugs and maybe mental health issues. These are the kinds of things you want to focus on. A good treatment center seo program will uncover all of these opportunities.
Create a Comprehensive Outline
Once you’ve done your keyword research, create a comprehensive outline. Once you’ve found some ideas, you’ll need to develop an outline for each piece of content you plan to write. An outline gives you a clear idea of what you’re going to say before you begin writing. The following steps will help you develop a comprehensive outline for any given piece of content.
- Step 1: Determine the main points you want to cover in your content.
- Step 2: List the supporting details you want to include in your content.
For example, let’s say you wanted to write a listicle titled 5 Ways To Make Money Online. A listicle is a short, informative piece of content that usually includes five things. You might think about including the following items in your content:
- Why does this work?
- What problem does it solve?
- Who uses it?
- Where did I find it?
- How do I use it?
- When should I use it?
You could also add additional supporting details such as:
- How long has it been available?
- What is the average cost per month?
- Does it come with a free trial?
- Can I buy multiple licenses?
Write Conversion Focused Content
If you’re going to write an SEO article, then you must focus on conversions. That means you have to write content that converts. You should start writing the article by asking yourself questions such as: Who am I writing this article for? Why would they care about my topic? What problem does my article solve?
When you’re writing, keep in mind that you’re not only trying to inform readers but also persuade them to take action. That means that you need to focus on conversions rather than just providing information.
Optimize the Content Based on Currently Ranking Competitors
You should optimize your content based on currently ranking competitors. For instance, if your competitor is ranking #1 for the term ‘how to build a business, then you should try to use similar words and phrases in your article.
