Keyword research is one of the most important parts of any drug rehab SEO campaign. Without knowing what words people use to search online, you’ll never know what to optimize for. And if you’re not optimizing for the right things, then you won’t get the clicks and conversions you need to succeed.
What is Keyword Research
Keyword research is the process of finding out what words people use to search for things online. These words are known as keywords. They’re the building blocks of your content strategy.
You need to determine exactly who your ideal customer is and then figure out what they want to buy. Once you’ve done that, you can start researching keywords that relate to those topics.
When you perform keyword research, there are three main things to consider:
- Keyword intent
- Keyword difficulty
- Competition
Keyword intent is the reason why someone would enter a certain term into a search box. For example, let’s say you run a company selling children’s clothing. Your focus keyword might be “kids clothes,” but the actual keyword you want to rank for might be “children’s clothing.”
Keyword difficulty is the level of competition for a given keyword. A highly competitive keyword might only yield a few hundred impressions per month. That means it’s unlikely that anyone searching for that keyword will ever visit your site.
Competition is the third factor to consider when performing keyword research. High-competition keywords usually have lower search volumes and fewer conversions. Low-competition keywords, on the other end of the spectrum, tend to have higher search volumes and more conversions.
Understanding Keyword Types and Intent
The biggest takeaway here is that there is a major difference in the intent of different search terms. Generally, this falls into two categories: information vs transactional searches and they will determine how you write your seo content.
Informational content has the purpose of informing visitors and isn’t focused on conversions very much. Oftentimes information keywords can lead to massive traffic and exposure for your brand. This can lead to brand recognition and a potential sale when they need your product or service.
Transactional searches are very different, someone is looking for a product or service. Content built for these terms will be conversion-focused. These are going to be the terms that have a higher cost per click in paid marketing. They are considered “bottom of the funnel” terms.
Keywords vs. Topics – Understand the Difference
A keyword cluster is a group of related keywords that can all live on a single page. A topic is a broader sense and can include many keywords that all should have their own page. When someone enters a keyword into a search box, Google displays a list of similar keywords. When you search for these terms in Google, often the result set is the same. These terms all can be focused on with a single page. If the results are a lot different, however, then those terms should get their own page despite being very topically similar.
What is a Focus Keyword
A focus keyword is exactly what it sounds like — a keyword that represents the core message of your page. A focus keyword is one word that appears frequently throughout a web page’s text. Focus keywords help search engines understand the context of the page, which helps them rank higher for those words. Search engine optimization experts use these terms to optimize websites for specific keywords.
What are Long-tail Keywords
Long tail keywords are keywords that aren’t very competitive. They’re generally longer and more difficult to rank for.
They’re also less common than shorter, more commonly searched keywords. As such, they tend to produce lower conversion rates.
But they’re also great for building brand awareness and driving traffic to your site. Because they’re hard to rank for, they give you the chance to stand out from the crowd.
So, if you’re struggling to come up with ideas for your next blog post, why not start by brainstorming long-tail keywords?
