In order to do SEO properly, you need to know exactly what you’re doing. There are many ways to optimize a website, but there are only two types of SEO: On-Page and Off-Page. On-Page SEO focuses on optimizing your website itself, while Off-Page SEO focuses on building links to your site. Let’s take a closer look at each one. Check out this post if you are saying to yourself, “what is SEO?”.
Perform YourKeyword Research
If you want your website to perform well in search engines, you must first research keywords. A keyword is simply a word or phrase that describes your product or service. For example, if you sell shoes, then your keywords might be “men’s dress shoes,” “women’s sandals,” or even “best men’s dress shoes.” When you use keywords, you’ll get better search results.
Your main objective should be to choose keywords that describe your business well but aren’t too competitive. That way, you won’t end up spending all of your time trying to rank for keywords that nobody else is using.
You can use free tools such as Google Trends to determine whether or not a certain keyword has been used before. Once you’ve determined that a specific keyword isn’t being overused, you can start focusing on creating content around it.
On-Site Optimization
Once you’ve identified your keywords, you need to start thinking about how to optimize your website for them. First, you need to create great content. If you write good articles, update frequently, and provide valuable resources, you’ll naturally attract visitors who share similar interests. These visitors may become loyal customers.
Next, you need to focus on making sure your website loads quickly. Google uses a variety of signals to decide how fast a website loads, including things like server response times, page size, and the total number of requests made to load the page. Make sure that none of those numbers are negatively impacting your site speed.
Finally, you need to ensure that your site follows best practices for usability. Users shouldn’t have any trouble finding anything on your site, and they should be able to easily navigate between pages. Also, keep in mind that Google doesn’t always display websites in chronological order, so try to make sure that your navigation is clear and intuitive.
Tune the Site With Technical SEO
Now that you’ve optimized your site for human readers, it’s time to think about how search engines view your site. To optimize your site for search engines, you need to follow some rules.
- First, make sure that your site is crawlable. Crawlability means that search engines can access every single page on your site. They can read text, images, and video, and they can index everything correctly.
- Second, make sure that your URLs are descriptive. URL structure is important, especially since search engines now use structured data markup to parse websites. Descriptive URLs allow search engines to categorize your site into relevant categories.
- Third, make sure that your title tags contain keywords. Titles are displayed in search results, so they play a big role in determining what shows up. Use your keywords in titles to increase your chances of showing up high on search results.
- Fourth, make sure that your meta description tag contains relevant keywords. Meta descriptions appear below your title tag in search results. Because they’re short, they’re a great place to add keywords that describe your site.
- Fifth, make sure that your sitemap is accurate. Sitemaps list the pages on your site, along with their relative importance. Google uses this information to determine how to organize search results.
- Sixth, make sure that you have no duplicate content. Duplicate content occurs when multiple versions of the same page exist on your site. While having multiple versions of a page is fine, search engines penalize sites that have duplicate content.
- Lastly, make sure that you’re following HTML standards. HTML stands for HyperText Markup Language. It’s essentially the language that allows us to build web pages. Search engines use HTML to determine how to format your site.
Publish Relevant Content Frequently
After you’ve done all of the above, you need to publish new content regularly. This is the foundation of good search engine optimization for rehabs. New content includes blog posts, press releases, photos, videos, podcasts, and just about anything else that adds value to your site. Just remember that you need to be consistent. Don’t post once a year and expect to see results. Post consistently throughout the month, and you’ll see an improvement in your rankings.
Off-Site SEO
While on-site optimization is focused on making your website work better for humans, off-site optimization is focused solely on getting other websites to link to yours. We call this process backlinks. Backlinks are basically votes of confidence from other websites saying that your site is worth visiting.
There are three major components involved in off-site SEO: external links, social media shares, and bookmarking. External links occur when someone clicks on a link to your website from another website. Social sharing is when a person shares a link to your site on Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Reddit, StumbleUpon, Delicious, Digg, and more. Bookmarking is when a site saves a link to your site in its favorites.
